Globalization and Challenges to the National Language in Pakistan on Visual Communication Design

Abstract

The research is based on analyzing globalization in visual communication design in Pakistan. The approach of global corporations toward local cultures in relation to communication design is focused. The western influences are studied and examined into categories. The challenges to the national language Urdu and the dominance of the English language in advertisements are analyzed in the context of Pakistan. The role of visual communication design has become a fundamental ingredient in incorporating cultural values in Pakistani society. Digital technological advancements have promoted western culture and language in visual communication design. Western colonies were inspired and influenced by the visuals of the colonizers. The development of visual communication design by the colonial is analyzed. In this article, visual communication design specimens from multinational brands of fashion and food are analyzed. The elements are examined in the context of foreign trends and language. The colonial education establishment in the subcontinent is compared with the native approach. The design education system is addressed in the 21^st century.